Adewale Yusuf

Products

Playbooks built from rooms, not desks.

Everything I sell is something I've done first, broken, fixed, and shipped at scale. No theory.

Catalogue

What's on offer.

Digital · self-paced$29

The Founder's Field Notes

A 90-page playbook on raising, hiring, and surviving the first three years.

  • Frameworks I used to raise $10M+
  • How to hire your first 10
  • Investor objections and how to flip them
Digital · self-paced$499

Build From Africa — Cohort Course

A 6-week intensive for founders building category-defining African companies.

  • Live sessions every week
  • Cohort of 30 vetted founders
  • Office hours with operators and LPs
Digital · self-paced$99

The Talent Operating System

A practical guide for global teams hiring African engineers, designers, and operators.

  • Sourcing channels that work
  • Compensation benchmarks
  • Remote-first onboarding templates

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